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8 Apr 2025

Map to the Stars: What's your org's constellation?

Calum Bowden

In traditional goal-setting frameworks, organizations often rally around a singular "North Star"—one overarching objective that guides all efforts. But what if this approach is too reductive for the complex realities of modern organizations?

Recently, I've been exploring the limitations of singular guiding metrics. I've found that organizations, like celestial navigators of old, benefit from orienting themselves by constellations rather than single stars.

Just as ancient mariners used multiple celestial landmarks like Orion's Belt to navigate, organizations can create richer strategic frameworks by identifying multiple guiding points. This method acknowledges that organizational "vibes"—those shared aesthetic unities that bind people together—often precede formal values statements.

How It Works

  1. Individual Star Charting: All stakeholders independently identify their "stars" - specific, actionable goals, values, methodologies, or dreams.
  2. Constellation Building: Each person presents their stars to the group, placing them on a shared board and clustering related concepts.
  3. Prioritization: Everyone places 5-10 stickers on the stars they believe are most important, creating a heat map of collective priorities.
  4. Refinement: Remove the stars with fewest stickers (after discussion), then consolidate and rewrite the remaining stars into your organization's unique constellation.
  5. Orientation: Discuss how this constellation will guide activities and strategy. What questions emerge? Assign research and follow-up tasks.
  6. Reflection & Commitment: After allowing time for ideas to settle, reconvene with fresh eyes. When ready, stakeholders sign the "Map to the Stars" as a shared commitment.

By embracing constellations over single stars, organizations can navigate by multiple reference points that collectively create a more nuanced and adaptable strategic framework - one that emerges from shared vibes rather than imposed values.

What's your organization's constellation?