8 Apr 2025
Calum Bowden
In traditional goal-setting frameworks, organizations often rally around a singular "North Star"—one overarching objective that guides all efforts. But what if this approach is too reductive for the complex realities of modern organizations?
Recently, I've been exploring the limitations of singular guiding metrics. I've found that organizations, like celestial navigators of old, benefit from orienting themselves by constellations rather than single stars.
Just as ancient mariners used multiple celestial landmarks like Orion's Belt to navigate, organizations can create richer strategic frameworks by identifying multiple guiding points. This method acknowledges that organizational "vibes"—those shared aesthetic unities that bind people together—often precede formal values statements.
By embracing constellations over single stars, organizations can navigate by multiple reference points that collectively create a more nuanced and adaptable strategic framework - one that emerges from shared vibes rather than imposed values.
What's your organization's constellation?